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Connected
Connected With Reservations
Keep useful guest information closer to the restaurant booking workflow.
Guest details closer to reservations
Previous and upcoming booking context
Prepare for more thoughtful visits
Restaurants, groups, pubs & hotels
A good restaurant experience starts before the guest arrives. PickTables helps keep relevant guest and reservation information connected so restaurant teams can understand the context around each booking and provide a more informed welcome.
Instead of relying on disconnected notes or remembering every returning diner manually, your team can use available reservation information to better understand previous and upcoming visits.
Keep relevant previous and upcoming restaurant booking information organised within the platform.
Understand birthdays, anniversaries, date nights, business meals and other supported occasions.
Review relevant reservation notes such as dietary, accessibility or celebration information.
Give front-of-house teams useful booking context before the guest arrives.
A restaurant guest profile is an organised record of useful information connected with a diner’s relationship with a restaurant.
Depending on the information collected and supported by the restaurant platform, a guest profile can include contact information, reservation history, previous visits, special occasions, booking notes and relevant customer preferences.
For restaurant teams, guest profiles provide useful context before service and help staff better understand whether a customer has visited before.
Useful guest profiles focus on information that helps restaurant teams prepare for service and understand previous customer interactions.
Keep permitted customer details associated with supported restaurant reservations.
Review relevant previous and upcoming restaurant bookings.
Understand whether booking history indicates a first-time or returning diner.
See relevant occasion information provided during booking.
Keep supported dietary, accessibility, seating or celebration requests connected with the booking.
Where supported, post-visit ratings and written feedback can provide additional guest context.
Guest information becomes more useful when it is connected with the booking journey rather than stored in a completely separate system.
A diner chooses your restaurant, date, time and party size and provides the information needed for the booking.
Relevant booking details are available for the restaurant team through the reservation workflow.
Review party size, occasion and supported special requests before service.
Previous and upcoming reservations can help staff understand the customer relationship.
Use relevant guest context to support a more consistent and personalised experience.
Personalised hospitality can start with giving your restaurant team the right information at the right point in the guest journey.
Use available reservation history to better understand repeat guests.
Give your team context when diners are celebrating birthdays or anniversaries.
Keep relevant booking notes available before service.
Give staff useful booking context rather than relying only on memory.
Useful booking information can help restaurant managers and front-of-house teams understand upcoming reservations before service.
Review relevant reservation information and supported requests.
Use appropriate booking context to support the dining experience.
Keep supported reservation history and customer feedback organised for future reference.
Restaurant guest-profile management is built around dining visits and hospitality rather than sales pipelines.
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Traditional CRM
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Restaurant Guest Profiles
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Leads and prospects
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Diners and restaurant guests
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Sales opportunities
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Reservations and visits
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Sales activity
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Booking history
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General contact notes
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Guest and reservation notes
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Pipeline stages
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Guest journey
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Business follow-ups
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Hospitality context
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Keep customer reviews and reservations organised without relying on separate manual systems.
Give growing hospitality businesses a clearer workflow across supported venues.
Collect useful feedback from eligible dining visits while managing bookings and venue activity.
Give customers a simple route to share their experience following eligible reservations.
Keep restaurant reservations and guest feedback inside a broader hospitality workflow.
Restaurant guest profiles are one part of the customer journey. Connect guest information with reservations, reviews, reporting and restaurant discovery.
Accept online bookings and keep upcoming restaurant reservations organised.
Collect and manage eligible customer reviews following supported completed visits.
Understand reservation activity, covers, cancellations and booking performance.
Help diners find your venue by location, cuisine, occasion and availability.
Keep useful guest information closer to the restaurant booking workflow.
Designed around restaurant reservations and venue operations instead of generic sales pipelines.
Give restaurant teams relevant booking information before guests arrive.
Use available booking history to provide context around repeat visits.
Bring supported reservations, guest information, reviews and operational tools together.
A restaurant guest profile is an organised record of useful customer information connected with a diner’s restaurant interactions.
It helps hospitality businesses keep useful customer and reservation information organised so teams can better prepare for future visits.
A restaurant CRM is a hospitality-focused customer relationship system that helps restaurants organise guest information and customer context.
Guest profiles can use relevant reservation information to provide restaurant teams with additional context around previous or upcoming visits.
Yes. Relevant booking and guest information can help teams prepare more effectively for returning diners and special occasions.
CRM means Customer Relationship Management. GRM means Guest Relationship Management and is commonly used in hospitality.
Help
A restaurant CRM (Customer Relationship Management) system helps restaurants collect and organise guest data to create personalised dining experiences, strengthen guest relationships, and encourage repeat visits.
Guest Relationship Management (GRM) is designed specifically for restaurants and hospitality businesses. It focuses on guest experiences, preferences, visit history, and special occasions to build loyalty and increase revenue.
Traditional CRM systems are more sales-focused and are commonly used across industries to manage contacts, customer interactions, and sales processes.
Yes. PickTable integrates with leading POS and restaurant management platforms to help streamline operations, improve efficiency, and support smarter guest management.
With powerful guest insights and easy communication tools, PickTable helps restaurants understand their guests better, personalise experiences, maintain stronger connections, and encourage repeat visits while saving valuable time.
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PickTables is a UK restaurant reservation and table booking platform helping diners book tables online and helping hospitality businesses manage reservations, guests, reviews, and growth from one connected system.
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